Alissa Lipps

Advanced Media/Digital Marketing

Agency Role: As an experienced Digital Marketing Executive, Alissa plays an integral role in the strategic planning, execution and monitoring of digital campaigns led by the agency. Alissa works closely with the agency to implement digital strategies that are customized to each client’s needs, yielding richer returns and quality analytics.

Strengths: Digital strategy, monitoring and editing campaigns for optimal results, marketing, advertising, media relations and strategic planning.

Background: Alissa has a bachelor’s degree in Journalism with a concentration in television from Point Park University in Pittsburgh, Pa. She started her career as an Associate Producer for WTAE in Pittsburgh, and from there, her experience includes work as a television producer, news anchor and tv production and multimedia advertising specialist. Over the last 15 years, Alissa has developed strong relationships through her work and involvement across West Virginia and surrounding areas. She continues to strengthen relationships with companies and organizations on a local and national level through launching successful digital campaigns yielding optimal results, gaining trust and growth with clients, specifically in the healthcare and tourism industries.