The Region’s Game Changer

Marshall Sports Medicine Institute Branding Campaign

The Situation

Barnes Health was tasked with launching the first marketing campaign for this comprehensive university-based sports medicine and rehabilitation institute that supports a three-state region.

The Objective

To increase patient volume by effectively branding this newly established sports medicine institute as the premier sports-related orthopedic and physical therapy provider in the three-state region of WV, OH and KY.

The Outcome

After launching a comprehensive strategic marketing campaign that swept the state’s ADDY awards, including Best of Show, while also receiving more Telly Awards than any other healthcare provider in America, this facility is now the most recognized sports medicine institute in a three-state region, with patient volumes exceeding budgeted expectations.