Serious About Results

Barnes Agency is a full-service marketing, advertising and public relations firm based in West Virginia that possesses experienced leadership and the proven ability to create powerful and inspirational campaigns that are unique, that standout and most importantly, get results. Barnes Agency also has a regionally unprecedented ability to look at life from a client’s perspective.

With leaders who maintain more than 40 years combined experience in the corporate marketing arena, Barnes Agency’s leaders too have been clients. That gives Barnes Agency the unique perspective of developing initiatives from the client’s point of view and with a diligent eye toward achieving not only awareness, but results. Read more (+)

Our Team

Jeffrey M. Barnes / President & CEO

AboutUs-JBAgency Role: Jeff is a marketing and PR professional with more than 25 years of experience. He is responsible for overall agency operations, business development and achieving client results. Making sure the agency is moving forward and raising clients’ advertising bar to national quality regardless of the budget is Jeff’s primary objective. Strengths: Film and video creative direction, aggressive media buying, media relations, strategic planning, business development, business to business networking and client results. Background: Prior to launching Barnes Agency in 2003, Jeff was vice president for four large regional and national hospital and healthcare systems. He was held accountable for growth in revenue while maintaining and enhancing the image and brand identity of the organizations he served. Jeff served as spokesperson for each system and maintains a tremendous relationship with both regional and national media outlets. To date, Jeff and his team have been awarded over 350 regional and national awards for advertising excellence. Prior to establishing his business career, Jeff played professional baseball for the Texas Rangers.


Susan Miller Barnes / VP & COO

AboutUs-SBAgency Role: Susan is a marketing and PR professional of more than 20 years with the primary role of overseeing the effective delivery of Barnes Agency’s strategic and creative services to clients. Meeting and exceeding client expectations is Susan’s ultimate priority. Strengths: Strategic planning, project management, writing and content development, branding, budgeting, media buying, media relations, event planning, database management. Background: Prior to joining Barnes Agency, Susan was senior vice president of marketing for a large, highly results-driven regional banking system where she was accountable for marketing and public relations initiatives that moved the bottom-line for multiple lines of business across a network of 28 banking centers in three states. She is a graduate of Miami University with a Bachelor of Science degree in marketing and finance.


Jenette Williams / Director of Client Services

Barnes_Web_Headshot_JRWAgency Role: Jenette is an advertising and marketing professional with 22 years of industry experience. Using her highly integrated skill set, she works directly with clients to develop and implement their strategic marketing plans in seamless fashion. Strengths: Jenette’s multilayered experience ranges from print production to all aspects of advertising materials to fine art. She has also had experience as a corporate marketing director. Jenette’s strong visual and design skills, combined with her technical and production knowledge, bring thoughtful, cutting-edge creativity to clients. Background: Jenette received her bachelor’s degree in fine arts with an emphasis in graphic design from Marshall University, where she played basketball and volleyball. She was also employed by Marshall University as an assistant professor for the Department of Art and Design and was the art director for H.Q. Publishing for four years.


Michael Stryker / Director of Videography & Post-Production

MIKE WEBAgency Role: As Director of Videography and Post-Production, Michael provides national quality video production, editing and custom music scores for many Barnes Agency clients. A West Virginia native, Stryker is an Emmy Award-winning, Grammy-nominated, nine-time Gold Addy winner, and winner of multiple Telly awards for video production, directing and cinematography. Strengths: His passion for ground-breaking documentary film production has carried Michael to new heights in his professional endeavors. The ability to see the big picture while putting the client’s needs and message first has been a proven factor in his success.  Background: His credits also include a variety of videos that have appeared on Country Music Television, a short film that was commissioned by the Thailand Tourism Board to help promote Northern Thailand globally, and many more.


Tony Campbell / Senior Graphic Designer

Agency Role: A seasoned design veteran with more than 20 years of experience, Tony is responsible for conceptualization, design and layout of marketing materials for Barnes Agency’s clients. He also takes the lead in mentoring the design students that participate in the internship program that Barnes Agency hosts in association with Marshall University College of Arts and Media – School of Art and Design.   Strengths: Tony’s well-rounded experience allows him to meet a multitude of clients’ needs. From graphic design to photography to web design and even animation, Tony’s skills make ideas come to life. Background: Tony received a bachelor of fine arts with emphasis in graphic design from Marshall University. His experience is far-reaching and includes work for large advertising agencies, video production companies, and printing companies. Most recently, he was the lead graphic designer for one of the region’s largest healthcare systems.